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The cost of your web site is modest, especially when compared to the expense of traditional print, radio, and television advertising and publishing. Moreover, when you consider the potential reach to local, regional, and even international markets, the cost-effectiveness of your web site is magnified substantially. Your web site is "open" 24 hours a day, every day of the year. People can obtain information, contact you, or make a purchase decision from your business or organization at their convenience and in the privacy of their home or office. And you don't even have to be present to serve your customers, clients, or members. | |
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Web Site Design |
Standard set of services which includes design and planning consultation, layout and programming needed to produce the actual web site. Also part of the package is a graphic for the first and each succeeding web page which identifies your business or organization, a selection of photos and graphics, the system of buttons used to navigate your site, and various hypertext links to your documents and web sites on the Internet. Other than the smallest packages, you will get a response form that permits users to complete and send to your email address. Also in the standard package is installation of the site on your web server (computer), submission of the site to major Internet search engines, and limited site maintenance. Cost of a standard package is based upon how
many web pages are required.
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Custom Design Services |
Many businesses and organization will need only one of the standard packages to meet all their needs. However, larger or more complex web sites may require some custom services. These services might include additional graphics on each page, animated graphics, or special manipulation of your photographs. Other custom services available are scanning of your documents which are not available on disk, creation of large tables of data, or special navigation effects. Costs are based on each custom services
required.
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Specialized Services |
If your business or organization wants to sell products or services on the web site, you might consider an electronic storefront. This is a more complicated project which involves creating a way for your customers to actually make purchases using the Internet. Your products or services would be displayed and customers can choose items and supply credit card information using a secure payment system. Or, you might need to provide your users access to large amounts of information organized into a database so that it can easily be searched. Costs are based on each project's specifications. |
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Marketing & Promotion |
Now that you have a web site, you will want to make sure that people come and make use of it. Similar to any traditional print media, a web site must be part of a total strategy to market your business or organization. You can register your site with additional Internet search engines, or find web service directories in your field or industry. You may want to develop cooperative relationships with other web sites offering related services, products, or information. And, you should consider providing your users with some extra value, like an up-to-date article on an important topic related to your organization, or a "freebie" gift for stopping by (and leaving their name and address for your mailing list). Costs are based on time and features for your marketing plan. |
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Web Site Maintenance |
Perhaps the most significant difference between traditional print media and the web, is the web's flexibility and capacity to deliver "just-in-time" information and services. You can change the information, products, and services offered on your site frequently, without the need for costly revisions, mailing expenses, not to mention discarding all those old publications. But who is going to make those changes to your site, upload the new files, make new hypertext links, create new graphics, and refresh or create new content? Costs for maintenance is based on monthly fees, with longer-term contracts being a better buy. |
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Web Site Hosting |
Do you need your own computer for a web server? Hire your own technical staff to service the system and backup files? Buy expensive (and fast) telephone data lines to get your web site online? Provide specialized shopping cart, database and other software? Not if you purchase web hosting services from Wittman Web Design. We provide a full range of hosting solutions at very affordable cost. See our section on Hosting for details.CRACK SERIAL PHONE TOOLS |
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Domain Name Registration |
You will probably want to establish a unique identity on the Internet with a domain name of your own. Sorry, www.disney.com is already taken, as are many others in the ".com" top level domain. But there are lots of others available and you can purchase a one for from InterNIC (the national organization that registers all domain names). Many web hosting services will help you register your domain name as part of their hosting package. |
