Business Plan

What message do you want to send?

Define your site's purpose and business goals.
Identify your audience(s).
How much can you spend?
Consider human resource needs.
Calculate return on investment.

Site Design

What level of sophistication do you need?

Create a distinctive site and domain name.
Clarify site organization and size.
Devise logos and masthead.
Consider design, color, and navigation scheme.

Content Creation

Who will create the distinctive character of your site?

Define the site content structure.
Decide who prepares site content.
Determine where you get content.
Choose the level of interactivity with your users.

Site Maintenance

How will you keep people coming back to yur site?

Refresh content regularly.
Reposition content to create freshness.
Set strategies to get repeat visitors.
Update files and make corrections.

Marketing & Promotion

How will your site be part of organizational strategy?

Register site with search engines.
Develop collateral promotions and links.
Coordinate print and online advertising.
Create "value-added" content to generate traffic.