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What your competition uses to
communicate and do business:
These methods are very
expensive.
|
 Toll free telephone numbers
Direct marketing mailing lists
Twenty-four hour staffed phone
hot-lines
Glossy, 4-color printed brochures
Ads in newspapers and journals
A store with sales people
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What you can do to "level the
playing field":
These methods have moderate
cost.
|
Your own web site, on call 24 hours a
day
A chat room on your web site
Interactive forms on your web site
An electronic storefront on your web
site
Full color photos, graphics,
animation
Video and audio clips
An email discussion list
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What your own web site
can do to serve your constituencies:
Using the Internet is the
affordable solution for your
organization.
If your competition has Web
access, you've got to be there too.
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Educate the public about business
products and services.
Enhance the image of the business and
be part of the Internet community.
Provide information to potential new
customers and generate leads.
Do 24 hour business on the Web by
selling yur products or services.
Provide 24 hour customer service.
Test new product and service
ideas.
Reach all of your market
segments.
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